Top 10 statistics why online video is the most powerful business marketing tool (2012 update)

It’s been 10 months since we last posted our top 10 facts why online video is such an important marketing tool. Since then, the medium has seen huge growth – most notably caused by the increasing dependence and accessibility of the internet thanks to the ever growing Smartphone, tablet and connected TV markets.

As the most engaging and shareable medium, video’s impact across social media continues to drive both view counts and post-view actions – making it an invaluable media platform for both B2C and B2B markets.

But if you’re still not convinced or need further assurance – here’s our 10 top online video statistics for 2012:

Over 3 billion
Videos are viewed each day on YouTube

71%
Of U.S. smartphone users have searched after seeing an online video ad

Under 10%
Of the population will always skip online video ads

10 billion
Video ads were viewed by Americans in May 2012

100 million
People take a social action on YouTube (likes, shares, comments, etc) every week

700
YouTube videos are shared on Twitter each minute

52%
Of B2B marketers are now using video, a 27% increase over 2011

38%
The amount online video ads are more memorable than traditional television ads

437%
The percentage increase in consumers that engage in a key brand activity on the same day after seeing a Youtube homepage video ad, compared to those unexposed

243%
The amount video increases the time spent on a webpage

Leave a Reply