ANIMATION AND MOTION DESIGN
Animation and Motion Design can help simplify complex narratives and can bring any story to life in infinitely original and interesting ways. They can also help you to be highly selective in focusing your audience’s attention. Alternatively, animation or motion design can enhance live-action film to add meaning, texture and joy.
They are also great platforms for cross-cultural communication.
At its best, animation evokes rather than depicts inviting deeper audience engagement. In creating totally imagined worlds there is room to be poetic and elusive with a message. This can be extremely effective. Once you draw your audience into an imagined plane, you have a licence to take them anywhere. We utilise all mediums from traditional techniques such as stop-motion, cut-out and hand-drawn, to glossy 3D CGI.
Engaging imagery can be used to emphasise key ideas and clarify intricate processes. Our experienced motion design team can generate graphics to industry leading standards. We regularly work with major corporate and commercial clients, so understand the importance of adhering to style guidelines and maintaining the brand vision.