SPP Water Street Tampa

SPP’s project, Water Street Tampa, offers a vibrant vision for the future of downtown Tampa, and for the people who live, work, study, and visit the neighbourhood each day. Building on decades of insights into what makes an urban neighbourhood great, Water Street Tampa embraces wellbeing and outdoor living, with walkable streets connecting homes, offices, shops, and hotels – along an accessible waterfront.
River Film was commissioned to create CGI renders to showcase this new development to future residents. The approach which we took was to tell a story with our renders, so we can trigger an emotional response. For this, you generally need to have people who are proper characters, not just mannequins. People, done well, make a good rendering great. People done badly make a great rendering look terrible.