Archtitecture visualision for Excelsior, New York. The key to the Excelsior project was, in fact, the vision behind the film. This piece of work started as a mood film that we cut as part of a pitch for the client. However, they liked it so much that they wanted it to be turned into a real estate marketing film.
Using a manifesto-style voiceover and some incredible live-action filming, the River Film team produced a thought-provoking piece that positioned the building as a new icon of the manhattan sky.
To capture the footage and build the architecture visualisation for Excelsior, we were keen to sneak glimpses of the location from various other focal points within New York. We chose the Hudson River, Times Square, the top of the Met Museum and the Lincoln center. We then tied the video together with some live-action film shot from a helicopter.
The shoot was made difficult as to build an architecture visualisation for Excelsior; we knew we had to scale the building perfectly. However, due to the vast size of the project (which was yet to be built), we had to guess how tall it would be. To provide footage that would give the correct perspective, we had to shoot in a way that we could extend the sky to fit the structure into the shot. This is done by shooting when there is a clear sky above the horizon, as only then are we able to extend and fit everything into the shot.
At River Film, we specialise in architecture visualisation and produce films that don’t only visualise the building but visualise the experiences that the audience can expect from interacting with it.